If you want to connectwith your audience,
tell them a story.
"New way of thinking"
As a company, we needed a strategy to connect with our customers on an emotional level, and we believed our voice and tone was key. It meant we had to break out of established ways of doing things. But how? We brought Susan in to provoke us into new ways of thinking about our content.
She was able to see right past the numbers and connect with the emotional lives of our customers. She demonstrated, in practical terms, how the lessons that led to success in games would apply to our industry. She has a gift for explaining complicated topics clearly and persuading people to see the value of new ideas.
Our work with Susan produced game-changing new insights and aspirational principles that led us to create content that builds lasting relationships with our customers. We are connecting with them, and it shows in both the actions they take and the comments they make.
Lead Content Strategist, Intuit
Go behind the scenes
Click to take a closer look at a voice-and-tone project - from the client's point of view
Provocation Can Lead To Emotional Design
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"Move your ideas to the next level"
"Communicating a good rationale and the value of what design brings to the table can be a huge challenge. Susan showed us that with the right story, using proven storytelling techniques, every designer can move their ideas to the next level, even in the most skeptical environments."
Head of Design, Intuit / Facebook / Robinhood
"One of the fastest brains in the business"
"Susan has a gift for connecting the dots and bringing big ideas to life. She has helped me get to the emotional heart of the matter in my work more than I can say. She's a gem!"
VP, Strategic Communications at University of Chicago